There are four basic kinds of catalog photography required for this specialized one-on-one marketing channel. They are: 1) Studio still life’s (table top shots;) 2) Location fashion shots; 3) Studio fashion shootings; and 4) Location still life’s. Each has its built-in advantages and disadvantages. Each
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type of shooting can deliver remarkable catalog sales results. The choice of which types of shootings are right for your catalog should be determined by the types and categories of merchandise represented, by your production budget, and of course, by the audience you are trying to reach
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STUDIO STILL LIFES. The most popular type of catalog shoot, especially for hard goods including gift and decor items (as well as business to business products) is a studio setting. Usually referred to in the industry as a table top shooting, this kind of photography is executed in a studio under controlled lighting.
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