Photography Tips I Terms

50

The Paper Selection

3. The proper chemistry is crucial between the photographer and a model. It’s essential for each to understand the difficulties of being on either side of the camera. 4. Furniture catalogs usually are large books with big circulations. This makes them suited for printing on No. 3 and No. 4 papers, which help to maximize long press runs. Photograph by Brent Hernidge.

5. Ritchie Williamson used soft lighting and ruffled pillows to convey a feeling of luxury in this shot. The touch and feel of paper can send signs too, helping to shape the consumer’s perception of your company.

The choice of paper has an impact on the catalog customer, as interpreted in the “touch and feel” of the book. A perception of high quality can be achieved by the feeling of the catalog in the hands of the consumer and this image contributes to the creditability of the company and its merchandise.

50