With all of the care and dedication to detail that goes into capturing the image and making the merchandise the star of the production, reproduction of these images becomes the next crucial quality check. High quality reproduction ensures that the photography will be translated to

the consumer through the pages of the catalog as effectively as it can be. The two steps of reproduction are color separations and printing. There are as many levels of quality of color separations available as there are numbers of shots in a catalog. Your choice should be determined by the overall

quality of the photography, and by the desired positioning and image of the book. Top notch photography should not be wasted on poor quality separations and printing. The reverse is also true; you should never expect to make up in separations and printing for something that was not captured in the original film.