Color gels used over lights will capture the desired technique. Textured backgrounds can also soften the look of business products. Backdrops for shots that show merchandise that is sleek, shiny and glossy can provide interest with a high degree of contrast... heavily textured backgrounds that appear soft and deeply dimensioned. The use of relatable props in photography will
|
add a touch of humanity to the business catalog. A desk top shot of an appointment book is more believable with a steaming cup of coffee shown in the background. A depiction of computer supplies can be softened with props like pencils, note pads, a telephone message slip, or even a telephone. A nice touch on a woman’s desk is a bud vase with a flower. It is also possible to humanize a business catalog through the selection of people to appear in the
|
shots. A conference boardroom shot can show “real” business-types, rather than models. A photograph of ten (professional) models around a conference table is less believable because the people are too perfect- looking. Attractive business people are easily found for such shots, and with their less-than-perfect features, add credibility and humanity to the photograph.
|
