This touch makes the photograph more relatable and, at the same time, more interesting visually. Perfume and fragrance shots are more difficult to interpret. The visual has to imply what the product smells like, unless it is an extremely well known brand name. (Then it has to remind the customer what the scent is like.) Props might be the answer here; if a fragrance is made up of primarily one flower essence, like Joy is mostly essence of roses, then the use of roses in the foreground or background can make that statement. Nearly all perfumes are special blends of the oils made from different flowers, but usually one type of flower dominates in usage. It is very effective to
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show fresh jasmine blossoms, fragile gardenias, and many of the other exotic blooms as props in a fragrance depiction. Some perfumes contain a high content of citrus oils, and provide the opportunity of propping with those specific fruits or leaves. Exact color match is I critical in cosmetic photography because of the subtleties of differences between shades. Color choice is an important factor in the purchase decision, so it must be shown accurately, particularly when the purchase is being I made by mail. In a catalog, the consumer can’t touch and feel the product, so credibility and persuasiveness must be presented
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through the medium of photography. (An exception to this is the availability and use of cosmetic samples on order forms. Actual swatches and demonstration samples of products are now reproduced on the bound- in order blanks. Cosmetics like blushers, eye shadows and even Lipsticks are provided in small quantity swatches for a customer to actually use. Fragrance- scented order forms are also frequently used in catalogs.)
BUSINESS TO BUSINESS PHOTOGRAPHY.It is hard to generalize regarding business to business catalog photography because of the diversity of product categories and services.
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