Through the model agency you can request that the child be brought in for you to see them in person. A word of advice about children’s go-sees... be sure that you have a large enough waiting room (and available bathroom facilities) to accommodate mothers, children, toys, diaper bags, and lots of noise.
COSMETICS. Photography of cosmetic items for catalogs present a different set of problems. Cosmetics include skin care products (usually lotions and creams), cleansing items, make-up and color items (like blushers, Lipsticks, eye shadows, pencils, etc.) And most cosmetic lines offer fragrance products, like
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perfumes and colognes. A lot of these items can look very much alike, except for the product packaging. In fact, most advertising done for cosmetic companies involves photographing an attractive model’s face, and the ads look as much alike as the products do. The only difference from one brand of cosmetics to another in their ads is simply a different choice of models. You have to look hard to find a unique way of shooting cosmetics. One suggestion is to photograph from very dramatic angles. This might include an overhead view of the products, with the camera aimed directly down on the merchandise. Or even a tilted angle, allowing for fore-
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shortening and more of a super-graphic look. The use of models is not always necessary to convey the image of the line. Graphic swashes and streaks of the actual products can show color and texture, and can be more attention-getting than the usual kinds of cosmetic depictions. Another photography approach would involve a different kind of setting than is usually provided for cosmetics shots. Such a setting might be on a vanity, with an array of products shown as they would appear on a customers’ dressing table. Showing some of the lids off of the jars will allow the texture of the creams to be evident, and will also imply usage.
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