its color in the merchandise. Since metal jewelry is light in coloration, a black background provides maximum contrast. Black Lucite or Plexiglas is especially effective, because of the added perception of depth that can be attained with the resulting shadows. Lucite is highly reflective material for a table top shot. A perception of dimension makes a photograph of jewelry much more interesting. A “high key” effect can be obtained with the use of white or frosted white backgrounds for jewelry shots. It provides a backdrop for the items that are lighter than the merchandise in color density. The same kind of shadows can be accomplished on white
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Lucite as previously pointed out for black. The use of highly textured backgrounds is also effective for jewelry photo embossed papers. This choice will add contrast between the backdrop and the shiny items. Roughly textured wood bark, deep pile carpeting, woven fabrics like tapestries, heavily hese are just a few of the available backgrounds that are appropriate for jewelry shots. The lighting of jewelry photography is difficult and time-consuming. Many times a photographer will elect to use pin spots (very small individual lights that throw a concentrated and narrow beam of illumination) on a
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jewelry set. These pin spots can be tightly controlled in placement, and can add important definition where needed on rings, bracelets, watches, necklaces and pins. Jewelry depictions need shape and modeling to be the most effective. This means that a full range of deep shadows, mid-tones and highlights is necessary, and must be accomplished in the chosen lighting technique.
FOOD PRODUCTS. Photographing food items for a catalog requires a real specialist. Photographers who become known as food specialists understand the importance of the visual appeal and have developed the
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