Certain categories of catalog products pose special problems in photography. There are specific items that are more difficult to photograph than others. Some merchandise has special requirements in order to get the best depictions. We’ve chosen to focus on five different categories of
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interest to catalog marketers, each one of which represents a need for special attention in the medium of photography.
JEWELLERY. One of the most challenging of catalog photography subjects is jewelry, particularly precious jewels. Color, clarity and detail are vitally important
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because the items are most often quite expensive. Generally, the more expensive the item shown, the more persuasive the photography and presentation must be. Facets need to show on cut stones; texture is important and may be small and difficult to capture in the image. Shiny metal surfaces like gold
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