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To Prop or Not to Prop |
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 2. Champagne can be an extravagance, but not on the set. Those tiny bubbles ignite the kaut~ of fine crystal with a dazzling display of light. Photographed by Seth Roth, Qoulieb Associates. |
 1. Not many people could resist this dinner, photographed by Dennis Qottlieb. It’s expertly propped with various elements that don’t distract from the merchandise, but rather, make it more appealing to the consumer |
When shooting a champagne glass or flute, the champagne should be replaced as the photographer brackets the shot, as the bubbles will add freshness and appeal. |
Business - to - Business catalogs should utilize props just as the consumer books do. Many business products are hard-edged goods which need the softening of props and |
accessories. And many producers of business- type catalogs neglect the subtle touches which can humanize their selling approach. |