The acetate tracing is placed over the view finder of the camera to indicate the live area that is available for merchandise display. Within this space, the products are placed on the set at the desired angle. Sometimes it is more dramatic to show the item off-center in the frame. In this case, the merchandise is moved to the side slightly, allowing for some breathing room or space in the shot. This kind of creative judgment call should be made by the art director, and should be directed by the best display of the product and by the desired effect of the photograph.
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Location shots can provide great opportunities for interesting compositions. If the background creates a desired mood without interfering with the merchandise, showing some of the background will add ambience and atmosphere to the book. Many catalog companies lose the effect of location shootings because of a tendency to crop out all of the background. Since the objective of a location shooting is to capture the right backdrop and general feeling for the merchandise, it doesn’t make sense to eliminate that element
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from the end result. Location shoots are complex, time-consuming, and difficult to accomplish. . if space doesn’t allow the use of the objective (interesting backgrounds), then it would be more expeditious to shoot in a studio. Composition is also an important element of table top shooting. The arrangement of product and props on or in front of the backdrop can accomplish more visual interest and emotional involvement from the consumer. This leads to a longer perusal of the product, giving it a better chance to sell.
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