Composing Items within the designated photography frame is a creative endeavor that usually involves the art director, the photographer and the stylist. If it is left to the stylist alone, it should be done according to the approved layout. But sometimes a change should be made to improve the overall depiction of product. That adjustment may not be apparent until the actual merchandise is placed on the set in
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front of the camera. Artistic license should be exercised in order to capture a better shot. The angle of the item may need to change slightly, or the placement of props may be disconcerting as originally planned. A rule of thumb for catalog photography is to simply fill the frame with the product. The closer you are to the object, the better for visual impact and merchandise focus. Layouts indicate the planned size and shape
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of the photographic depiction. This space allocation is the guide for setting up the shot. The photographer, who should be shooting to actual reproduction size, will use a tracing on acetate of the dimensions of the shot.
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