Weather permitting, of course, you can generally plan to shoot from early morning until just before noontime, to break for lunch and a rest between 12:00 noon and 2:00 (when the sun is directly overhead and creating harsh glare and deep shadows), and to resume from 2:00 until sundown. Dusk is often an excellent time to shoot because of the softness of the available light. Midday sun is not the most sympathetic light for flesh tones. It is unforgiving light in its harshness, and will reveal any blemish regardless of makeup application. Because of scheduling or previously encountered weather problems, catalogers may be forced to continue shooting during this time.
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If so, the technique of light subtraction may be appropriate. You can subtract the light instead of adding to it, using screens, scrims and even an available raincoat to block out or soften the direct sunlight from the model. Dark shadows under the eyes may be caused by the overhead sun, but can be eliminated by positioning an opaque or translucent cloth above the subject’s head. Even slanting sunlight can ruin otherwise faultless complexions; placing a diffusion material between sun and subject creates a glowing, skylight effect and can help the model not to squint. Subtractive lighting can also pay off on cloudy days, when there’s not
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If so, the technique of light subtraction may be appropriate. You can subtract the light instead of adding to it, using screens, scrims and even an available raincoat to block out or soften the direct sunlight from the model. Dark shadows under the eyes may be caused by the overhead sun, but can be eliminated by positioning an opaque or translucent cloth above the subject’s head. Even slanting sunlight can ruin otherwise faultless complexions; placing a diffusion material between sun and subject creates a glowing, skylight effect and can help the model not to squint. Subtractive lighting can also pay off on cloudy days, when there’s not
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