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Types of Catalog Shootings


3. Unexpected situations—like these “drip/dry” shoes—attract the eye of the consumer and add entertainment value to the catalog. Photographed by Amazeen for Spiegel.

4. Break few rules. Let your imagination guide you to the perfect setting for the accessories you bring on location. Photographed by Lynn Sugarman.

For example, the fashion goods have been shot on location on a beach; remaining to be photographed are accessory still life’s, including such items as a beach hat, beach shoes, a picnic hamper, sunglasses, etc. These products can be shot in the studio using sand and driftwood backgrounds, and can simulate the same atmosphere as the fashion photographs that were going on location.

If you do choose to take along some of your accessory merchandise, you’ll find that opportunities abound on location to select interesting backgrounds. Search for the right setting to frame the product one that will blend visually with the rest of the depictions planned for the spread, and that will not compete for attention with the actual merchandise that is being offered for sale. For example,

imagination will guide you toward a moss-covered rock or an intricate spider web on which to lay the gold earrings. Unusual backgrounds are interesting for consumers to look at, and add that all-important element of entertainment to the pages of the catalog.

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