LOCATION STILL LIFE SHOOTINGS.
In the event that a fashion catalog is being photographed on location, it makes sense for all (or a portion) of the still life shots to be similarly treated. This helps to tie the look of a book together, so that the stills (accessory shots) look as if they belong to the catalog as a whole. A theme can be a continuous statement in this way, providing a flow to the catalog and enhancing
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the personality of the book. Shooting stills on location does present the problem of transporting the merchandise to the site. Since table top items can be larger and bulkier than fashion goods, most catalogers will carefully consider which products need to be shown in a location setting and edit according to size and portability. If many airports and train stations will be involved in the course of the trip,
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it should discourage you from taking along very heavy items or products that are fragile. Studio shots can be planned and conceptualized to blend in with a location shoot. A creative selection of backgrounds and props, including compatible colors, will blend into the look of the location site, even though they are photographed “back home in the studio.”
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