LOCATION FASHION SHOOTINGS. Fashion catalog shots done on location can add an entire dimension of entertainment to the visual appeal and personality of a book. The entertainment element becomes important to catalogers as consumers place higher expectations on these “wish books.” With the appearance and acceptance of “specia logs” (special interest catalogs of narrow appeal and subject matter); and “magalogs” (catalogs containing a high content of editorial matter and general advertising which combine a catalog concept with that of a magazine) |
interesting backgrounds may be considered necessary in achieving the desired positioning of these books. Any shooting done outside of a studio is a location shoot, whether it takes place in the apartment of a friend, or in an elegant restaurant. A location shooting can be as exotic as a trek in the Himalayas or as accessible as a local park. The difficulties of a location fashion shoot have to do with the logistics of moving people, camera equipment and merchandise from site to site. Careful checklists must be prepared, so that nothing is left behind. It is frustrating (and costly) to be at the site, all set up to shoot,
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only to realize that someone forgot to bring the belt or the hat! The problem of logistics can be alleviated by the use of these check lists, with the photographer and photographer’s assistant being responsible for all of the equipment, and the stylist and art director thoroughly checking the merchandise and accessories. Weather then becomes an item of concern on location shoots. On local sites, models can be booked with a “weather permit” proviso. But if the shooting is taking place half way around the world, the models are present whether or not the sun shines and allows a shoot.
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