Clients (or merchants/buyers) are usually on the scene, too, watching to see that important fashion details are shown in the poses. A supposedly simple shot of a silk blouse becomes a confusion of arrangements revolving around model selection, type and coloration of makeup, hairstyle, jewelry and belt with which to accessorize, showing the stitching on the left pocket, as well as choice of backdrop and mood (or attitude) of the shot. Studio fashion shots offer the advantage of not having to worry about the weather, and of having a centralized location from which to rotate models. Additionally, background
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themes can be selected and constructed to provide a consistent look or frame to the merchandise.Those backdrops, like with still life studio shoots, can vary tremendously. It is possible to build a set elaborate enough for a big budget movie, or to simply drape an interesting fabric in the background.Because of the control that a photographer has in setting up studio lighting, the effect on the flesh tones of the models can be more consistent than with outside shootings. Smoother flesh tones can be obtained by adjusting the lights to eliminate harsh highlights and deep shadows (especially under the eyes.) Those highlights and shadows create “breaks” in tone
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on the model’s flesh, and will become magnified in color separation. When separated into dots for reproduction, the normal “modeling” or shaping of an area of flesh tends to become flattened, thus creating hard edges that, in reality, are not there. This is a result of going from a three-dimensional object to a two-dimensional medium, both in photography and in ink-on-paper printing. Studio fashion shoots are more economical than locations for the cataloger’s production budget. Because of the confined space of the studio, and taking into consideration the convenience of model’s dressing rooms, bathroom facilities and available photographic equipment, more shots can be accomplished in a full day’s shooting.
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